What Are Shortcodes?
Creating shortcodes is a very simple and elegant way of adding dynamic content into a post, or formatting content such as videos (though oembed usually suffices), galleries or pdf documents. Shortcodes – in case you have not come across them – act as placeholders for this content inside your post (or event, or venue etc) content. It is essentially saying to WordPress I want you to insert something at this point in my page, post – or any other post type.
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